Generation research update

In the meantime we’ve made much progress with the generation research. We’ve been very busy with the preparation of the first focus groups, which are planned on May 18th. These focus groups aim to give insight into each generation’s motives, incentives and drives. During the focus groups we will examine the extent to which members of each generation identify with an outlined generational profile. With our research we approach careers as being a dynamic social constructs, which means that during the focus groups we emphasize each individual’s interpretation and active fulfillment of their work values. After May 18th we will continue with organizing more focus groups and interviews, which will be all about exposing intergenerational tensions and similarities in the public sphere, as well as collecting good practices. All in all we are very excited to get started and discover our first findings!

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